Databases are a small businesses most our most important marketing tool. The following article discusses how to ensure the data within your database is valid and reliable, how to systematize or automate your database marketing, and how to obtain a useful prospect or mailing list.Whether you keep your contacts in Outlook, ACT, Goldmine, QuickBooks, Excel or another contact management program, the thing that matters most is that the database needs to be updated - new contacts should be added often, the database should be easily accessed, its content should be accessible in a mail merge process as well as downloadable.If your database is not in a computer program, you have a problem; you probably are not keeping in touch with your contacts often enough since you cannot even use your data to create a document with a mail merge feature.It is imperative that you take whatever steps necessary to enter your contacts, business cards, emails, scraps of paper, or other items that contain client/potential client information on them, into a computer application. At the very least, use a program such as Microsoft Excel to build a spreadsheet. If you to not type or feel it might take […]

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