The leader of a top email marketing firm shows you how to develop and execute a winning email campaign strategy

Written by an email marketing expert and executive from the country’s most successful and well-respected email marketing firm, The Constant Contact Guide to Email Marketing is the most reliable and comprehensive guide to email marketing on the bookshelf. Constant Contact quickly grew from an unknown start-up firm to a successful public company with over 250,000 customers.

Here, you’ll discover some of the same tactics and best practices Constant Contact that have made over 100,000 small businesses and organizations successful email marketers along with practical ways you can put them to work for your business. Plus, you’ll learn to avoid the pitfalls of email marketing, what your customers expect of you, how to combine email marketing with traditional marketing efforts, and how to create content your customers will love.

• A guide that takes the best practices of successful email marketers and helps you apply them to your business
• Shows you how to get customers to respond to your email marketing messages
• Written by an executive from the leading provider of email marketing software and tools for small businesses, associations, and organizations.
• Helps you reap the “soft benefits” of email marketing

Email is a part of modern life that isn’t going anywhere any time soon. If you aren’t using it as a fundamental part of your marketing strategy, you’re missing out.

Author: Eric Groves
Hardcover:  256 pages
Company: Wiley  (2009-09-22)
ISBN: 0470503416
List Price: $24.95
Amazon Price: $16.47

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