June 22, 2009
Marketing Por E-mail (Spanish Edition)
Author: Kinnard
Paperback:
Company: Gestion 2000 (2005-07)
ISBN: 848088732X
List Price: $58.70
Amazon Price: $58.70
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The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can’t afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services
Author: Mary Butler
Paperback: 102 pages
Company: CreateSpace (2009-05-15) (2009-05-15)
ISBN: 1442164549
List Price: $14.95
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May 21, 2009
The Constant Contact Guide to Email Marketing
The leader of a top email marketing firm shows you how to develop and execute a winning email campaign strategy
Written by an email marketing expert and executive from the country’s most successful and well-respected email marketing firm, The Constant Contact Guide to Email Marketing is the most reliable and comprehensive guide to email marketing on the bookshelf. Constant Contact quickly grew from an unknown start-up firm to a successful public company with over 250,000 customers.
Here, you’ll discover some of the same tactics and best practices Constant Contact that have made over 100,000 small businesses and organizations successful email marketers along with practical ways you can put them to work for your business. Plus, you’ll learn to avoid the pitfalls of email marketing, what your customers expect of you, how to combine email marketing with traditional marketing efforts, and how to create content your customers will love.
- A guide that takes the best practices of successful email marketers and helps you apply them to your business
- Shows you how to get customers to respond to your email marketing messages
- Written by an executive from the leading provider of email marketing software and tools for small businesses, associations, and organizations.
- Helps you reap the “soft benefits” of email marketing
Email is a part of modern life that isn’t going anywhere any time soon. If you aren’t using it as a fundamental part of your marketing strategy, you’re missing out.
Author: Eric Groves
Hardcover: 256 pages
Company: Wiley (2009-09-22)
ISBN: 0470503416
List Price: $24.95
Amazon Price: $16.47
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