Some Internet Service Providers (ISPs) such as AOL, Hotmail and Yahoo have a report as spam button. The number of times this function is used is collected by the ISP and used to score for filtering and potentially to block emails.
The number of spam complaints an ISP gets from users plays a major factor in the ISPs filtering of the email to junk or even not delivering the email at all. Too many people hitting the spam complaint button and your emails will be blocked.
Firstly you need to know how many spam complaints your emarketing efforts are getting. A good email service provider will be able to report for you on how many spam complaints were made.
It may be someone signed up for your emails and has simply forgotten then uses the spam button as an easy way of getting you out of their inbox. The legal definition of spam is not the same as the user’s definition of spam.
If you have a problem with too high spam complaint level what you can do?
There are actions you can take to reduce the number of users wrongly thinking your email is spam and potentially affecting future deliverability.
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