December 25, 2007

How To Increase Your Email Delivery Rates

Several months ago, I shared with members of The Internet Marketing Inner Circle what I considered THE key to a top-selling Internet marketing product. That key is to make sure that the product solves a HUGE, painful problem.I also shared that one massive problem that I considered WORTH tackling is the dismal email deliverability rates that many email marketers are experiencing.After all, what good does it do to build a list in the hundreds of thousand (which is where my database is at), if much of the email doesn’t get through.This is a problem that I have discussed with numerous top online marketers. Many of these marketers, with lists in the hundreds of thousands, and even millions, long for “the good old days” when a much higher percentage of their email was delivered.Many ezine publishers confide that they sometimes send out a mailing and then wonder if ANYONE received it. Responses can often be that low, and if it’s a well-written email, the problem HAS to be that it didn’t get through.Many marketers have started doctoring up individual words used in their emails, thinking that this will partly solve the problem. I find that words broken up […]

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