It’s well known that email continues to provide the most cost effective marketing medium and has great advantages in immediacy and ability to measure the ROI.
But in today’s world we also all know the risks of an email not getting to the inbox. A solution to ensuring an email gets to the inbox is to use Certified Email, for example as provided by Goodmail.
So how does it work? Your ESP (email service provider) needs to support Goodmail and Goodmail in turn have relationships with some of the major ISPs to ensure inbox delivery. The systems of your ESPs, Goodmail and the ISP then work together to put a certified stamp onto the email and the email is delivered to the inbox without the ISP filtering it out. The recipient sees an icon to let them know it is a certified email. Reporting is then available to confirm it was delivered.
So what is to stop spammers becoming certified? To be accepted into the Certified Email scheme you have to show you are well behaved. In today’s world Sender reputation in email marketing is everything. If you have a poor reputation then you can’t become certified until you clean your act up.
Crucial […]

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