In the February 2006 Issue of Business Review Weekly, an article describes how smart businesses are growing at such a rate that they become multi-million dollar enterprises over night.
This is a trend facilitated by the use of new technology that has only been available recently and clever business models and strategy. A few smart businesses are achieving rates of growth not possible previously, making their owners millionaires almost overnight compared to conventional businesses.
Many of these businesses are “born global”, meaning that they are immediately strategically placed to export immediately without investing in traditional distribution channels and marketing. www.yourthinktank.com/, a management consulting firm based in Adelaide, South Australia has identified the strategies and tactics used by these high growth businesses. Strategies include:
1. Genuine Focus on their Customers. Marketing products and services that have overt, obvious benefits that customers are looking for. Market products/services that provide solutions to customers most important problems and needs.
2. Products and Services have a strong point of difference that make them stand out in the market place. (Their products/services are perceived to be better, cheaper or faster relative to other alternatives)
3. Spending time developing a Standout Unique Selling Proposition and Value Proposition. Educate customers on value […]

Full Article At: KnowHow-Now.com Articles

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