As email is low cost to produce and deliver it’s often considered low value. Wrong, email has and continues to have immense value as a communications and marketing channel. But how do you get it right?
For emails to be treated seriously and valued they need to grow up. Email is still a comparatively new channel and faces challenges, much like a teenager - bags of potential but a bit spotty and lacking in finesse.
So what turns a teenager into an adult?
1. Adults tend to think before they do something and weigh up the consequences. In email terms, that means never sending a bulk mailing without careful consideration of its impact. Thinking ‘but it’s cheap to send lots of them’ isn’t careful consideration, by the way.
2. Adults generally respect personal space. An email Inbox is a very personal space (more personal than your door mat), so people can take great exception if you climb in there without a good reason.
3. Teenagers can appear rude because they tend to grunt instead of talking to you. Some emails can be very grunt-like. For example, all those automated emails that your business sends but which nobody inside your company has ever read properly. They […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: