As an email marketer, you want your recipients to open your emails and immediately know that they came from you. Building this familiarity through your email copy truly encourages customer loyalty. But it also requires planning. You should use the same style and 0voice0 for every single campaign.
To keep your email marketing copy the same every time, follow these suggestions:
0 Build your own style guide
Think of a style guide as a sort of reference book and bible for your email marketing campaign copy. When you struggle over whether to use 0percent0 or 0%0, you can pop open this guide (or word file) and see exactly what you chose to be your ongoing style. This ever-growing tome should function as your 0go-to0 reference for each and every email marketing campaign.
0 Seek out the most popular word spellings and uses
Do a simple search on Google to see which spelling of a word brings up the most links. For instance, if you0re not sure whether to use the word 0email0 or 0e-mail0 in your campaigns, you0ll find that even though e-mail is the proper spelling, far more sites 0 and people 0 have adopted the word email. Don0t forget to research industry […]

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