August 15, 2007

Email Automatic Responder: 3 Major Types of Autoresponders for Your Internet Marketing

Tip! Often, boring Email Marketing messages don’t get read.

Comparing 3 Major Types of Autoresponders

All autoresponders currently available in the market may be classified into three major types as follows:

1. Remotely-hosted autoresponders
2. Locally-hosted autoresponders, and
3. Desktop-hosted autoresponders.

Locally/desktop hosted autoresponders have several important advantages over remotely-hosted ones.

By hosting the autoresponder on your own website, you have complete control over the program.

You can have unlimited number of autoresponders with your own domain name inside e.g., webmaster@my-domain-name.com, which matches your domain name (my-domain-name.com).

If your autoresponder is remotely hosted, you will not be able to get an autoresponder that matched your domain name.

Tip! My Email Marketing messages were boring and sleep inducing (which is not really the ego strokes I am looking for).

Instead, you will most likely get one that looks like: ezine@remote-host-name.com trying to promote something on your website with the domain name my-domain-name.com (with an email address like webmaster@my-domain-name.com).

Tip! Don’t be afraid to go long. In the early days of email marketing, short copy was the rule.

They know right away they are receiving messages from an autoresponder.

If you are a subscriber, would you like to receive messages from an autoresponder?

Or do you prefer to receive messages from a real person who gives you individual attention?

I think you would prefer a real person right?

By having an autoresponder with your own domain name inside, it makes it less obvious that you are using an autoresponder.

Besides, it also projects an image of professionalism in your website.

However, if you are just starting out and have a limited budget on how much you are willing to spend initially, then a remotely hosted autoresponder may be cheaper in the short term.

Tip! Automate Your Programs and Routines. To optimize your email marketing software efforts you should automate processes including subscriptions, unsubscribe, monthly newsletters and more.

However, in the medium to long term, it is likely to be more expensive as the monthly charges quickly add up.

So if you are in this situation, I suggest that you start with a remotely hosted autoresponder first.

As soon as you have save up enough capital, invest in a locally-hosted autoresponder.

It is worthwhile for you to do so, as you can enjoy more features and more effective responses in your online marketing campaign.

There are many remotely hosted autoresponders on internet. Examples: Getresponse, Aweber, etc.

You can go to their websites to find out more and to sign up.

Important Features to Look Out for in An Autoresponder

In this section, we list down the important features in an autoresponder. You can use the list to decide on which type of autoresponder is suitable for you.

1. Must use the host’s domain name in your autoresponder.

2. Monthly fee.

3. Restriction on number of autoresponder.

4. Restriction on number of follow-up messages.

Tip! AVOID the Word FREE in Your Message: Why, because the spam filters will get you. While FREE might be the most attractive word in email marketing, it’s also one of those that spam filters will likely detect to block your message.

5. Restriction on number of subscribers.

6. Restriction on number of domains or copies.

7. Restriction on import or export of databases.

8. Require 24 hr dedicated PC and internet access.

9. Difficulty in setting up.

10. Problem in handling large mailing list.

11. Host dependency.

12. Problem in customization.

13. Other Useful features.

Disadvantages of A Remotely-Hosted Autoresponder

Tip! More often, boring Email Marketing messages get put right into the delete box.

Remotely hosted autoresponders have the following disadvantages:

1. You cannot use your own domain name in the autoresponder.

2. You must pay a monthly fee.

3. Some have restrictions on the number of autoresponders, number of follow-up messages and number of subscribers.

4. You are limited to only one copy of the program.

5. Limit on import or export of database.

6. Little room for customization.

Disadvantages of A Locally-Hosted Autoresponder

Locally hosted autoresponders have the following disadvantages:

1. Some limit you to a certain no. of domains you can install.

2. Some technical knowledge is required for the setting up of the script. This is not a problem if the vendor provides free installation.

3. The script is host-dependent in the sense that it needs to use your server’s resources.

Tip! I will have to try really hard to get the customer back (without the aid of Email Marketing - which will be super hard and in some cases impossible).

4. Less features than the remotely-hosted type.

Disadvantages of A Desktop-Hosted Autoresponder

Desktop autoresponders have the following disadvantages:

1. Some limit you to a certain number of copies of the software you can install.

2. Require 24 hr around-the-clock internet access with dedicated PC.

3. Some technical knowledge is required for the setting up of the script. This is not a problem if the vendor provides free installation.

4. The script is host-dependent in the sense that it needs to use your server’s resources.

5. It is not suitable for very large mailing list.

6. Less features than the remotely-hosted type.

Do you want to know which is the best autoresponder for your online business?

Tip! Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

Find out the advantages and disadvantages of three basic types of autoresponders in the market namely, remotely, locally and desktop-hosted autoresponders. Get an objective review of their major features and decide which type of autoresponder is suitable for you. All the leading brandnames are covered including prices and features.

Before you decide which of the above autoresponders is right for you, test drive yourself a free locally-hosted autoresponder which you can install in minutes and use it to capture your visitor’s email and to do follow-up automatically. It has no monthly charges, and lots of powerful features! Download it from Dr. Daniel Keng Hong Quek’s Special Perl Script Archives http://drquek.com/perl/autoresponder/

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