Email is proving itself to be one of more cost-effective marketing tools available 0 which is why some 68 percent of medium- to large-sized U.S. firms incorporated email into their marketing strategies in 2000.Several attributes account for the rise of email as a marketing tool:Faster Prep TimeDepending on the campaign creation tools that you use, email marketing programs can be quick to create and may arrive in the customer0s inbox immediately.More FlexibilityIt is much easier and less expensive to create multiple offers and test various creative and copy schemes in email than in traditional 0snail mail.”Reduced CPMEmail messages cost only a few cents per recipient compared to traditional direct mail costs because email campaigns don0t incur printing or postage costs. Email costs range from $.01 to $0.25 for per message, compared about $1.70 to $2.00 for each item mailed in traditional direct snail mail.Greater AcceptanceSome 73 percent of U.S. consumers say they prefer email as their method of contact with online merchants. (Virtually the same percentage also say they prefer rich-content media email 0 with graphics and typography 0 versus plain-text email.Quick ResponseResponses from recipients usually arrive within 48 hours rather than taking days or weeks via printed and […]

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