E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
* Building a list
* Determining proper format and frequency
* Creating an effective message
* Getting your message to the inbox
* Tracking results
* Working with new e-mail technologies - mobile devices, etc.
* Steering clear of spam techniques

Author: John Arnold
Paperback:  360 pages
Company: For Dummies  (2007-11-19)
ISBN: 0470190876
List Price: $21.99
Amazon Price: $14.95

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