- Offering how-to information on a variety of topics that the modern marketer needs to know, this encyclopedic reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics
- The team of authors taps into its vast experiences in marketing to share how-to information on accomplishing key Web marketing tasks
- Expands on the bestselling Web Marketing For Dummies by providing a complete reference on all aspects of Web marketing, as well as real-world advice
Author: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Paperback: 768 pages
Company: For Dummies (2009-03-23)
ISBN: 0470413980
List Price: $34.99
Amazon Price: $23.09
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Email marketing is probably the most vital component of the majority of extremely successful online businesses. I’m not talking about spam, or unsolicited bulk email - that is obviously a definite no-no for any ethical marketer with an ounce of integrity. No, I’m talking about emails that are sent to a list of people who have opted in to receive your information.This could be a list you’ve built by offering incentives. It might be a list of your previous customers. It could be a list of people who have signed up because they like you and theyc want to hear what you have to say. But the point is, they have signed up to receive information from you for some reason or another.Building a list is absolutely crucial, because it increases the lifetime value of the customer. Studies have shown that most people don’t buy a product the first time they see an ad for it. It may take several times of being exposed to a particular product for a person to finally make the decision to buy it.If you don’t build a list of prospects, then you could be losing out on hundreds, or even […]
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Many of you will shake your heads when reading the title of this article. After all, you are in the restaurant business not in the email marketing business, right?However, let me tell you something that may shock you: you are in the sales business. If you don’t sell your food and beverages, nothing else counts, so you need to apply the same marketing and sales techniques that the rest of commercial businesses use.Email marketing is one of the most effective communication and promotion vehicles on the Internet. 90% of Internet users and 56% of all Americans use email on a regular basis (source: E-marketeer. August 2006). Restaurants can benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships with your clients. Restaurant email marketing is perhaps one of the lowest cost marketing vehicles available to the restaurant industry to book tables and to build customer relationships. High quality email campaigns can deliver effective messages that drive action - and clients to your restaurant.Email marketing can be a tricky proposition. People hate email spam, and often they delete email messages that they don’t think are useful or interesting to them. For your email campaigns to be truly effective, […]
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