Whether you0re brand new to email marketing or an old hand at it, you probably will, at some point, run out of ideas for email campaigns. After churning out one permission email campaign a week, month or even quarter, it0s totally normal to feel a little empty of ideas once in a while. But since there are so many types of email marketing campaigns you can send besides the usual sales or promotional push, keep reading and we0ll bet you0ll find your next type of email campaign.
The 0best Of0 or 0Our Favorite Products0 email
This simple email can be sent featuring a bunch of the best services or products that you0ve chosen. Make sure these products are ones you still sell and are easily available when you send the email. Sending a best of email requires very little on your part, aside from some screen shots, promotional copy and the infrastructure to process orders after the email is sent.
The 0Customer Favorites0 email
Get your customers involved in your email marketing. Send an email survey to your customers asking which products or services they like the most. Even if you get a poor response, take the answers you have and create a customer […]
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Email marketing is a powerful technology that can bring in sales and improve your online presence. Unfortunately, it also leaves lots of room for abuse. In order to avoid getting marked as a spammer and exiled to the bulk email file, follow these five important rules when crafting and sending an email marketing campaign:
Say no to Spam
Spam is any unsolicited commercial email. Sending spam is illegal and the Federal CAN-SPAM act dictates that if you violate federal laws and send spam, you may face jail time or heavy fines. If you0re not sure if you0re sending spam, ask yourself the following questions. Where did your list come from? If you bought it, rented it, or simply scraped email addresses off Websites, it is a spam list. Have your recipients given permission for you to send them emails? If they haven0t you are acting as a spammer.
Collect email addresses in a responsible manner
If you need to build a permission-based email list, build one and grow it on your own. You can do this by putting a List Builder or sign-up box on your Website. You can offer people gifts if they sign up for your email or newsletters. You can solicit […]
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A recent survey conducted by MarketingSherpa shows that over 2400 in-house marketers as well as over 700 agency executives revealed that search engine optimization (SEO) is the second strongest tactic for generating ROI, just behind in-house email marketing.
An interesting disparity appears, however, when one looks at the numbers closely. According to the report, “Forty-three percent of “Big Spenders,” those who typically spend at least $25,000 per month on search marketing, are planning 11 percent increases in SEO spend for 2008, but only 35 percent of all marketers surveyed plan to.”
This could mean that a majority of small businesses are interested in getting SEO results, but are intimidated by its upfront cost, risk factors and gradual results. In addition, a large percentage of these companies are still struggling to assess ROI due to lack of analytics data, or know-how on analytics implementation.
By now, most marketers and business owners understand the value of SEO - but only a small percentage of them are willing to apply the time, resources and budgets necessary for a successful campaign. For those that seek professional assistance, things can get even more complicated if they don’t align themselves with the right SEO firm.
So the question […]
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