Email marketing is a huge facet of most online marketing campaigns. It0s one of the few 0low-cost0 marketing methods that can drive a tremendous ROI if done properly (Marketing Sherpa claimed in 2006 that email marketing will average a return of 17 times your cost for email marketing).

The great thing about doing email marketing is that0s its pretty straight forward to get started, and there are a lot of software solutions available on the market already for any price range (even free ones).
Before You Start Email Marketing
There is one very important thing you must do before you start an email marketing campaign 0 familiarize yourself with Can-Spam. Can-Spam is a law passed by the US government that places specific requirements on anybody that is doing email marketing.
In a nutshell, it requires that you clearly identify your email with your legal business name and physical business address. For most commercial mailers, this is done through a small paragraph at the bottom of their emails; however there are a few companies that will include this information in other places side as to the side or right at the top of the email. As long as the address is visible then it0s legal.
The […]

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